Vangarde Supports Purple Tuesday
Vangarde is proud to be supporting Purple Tuesday, a new campaign aimed at raising awareness of the barriers that make it difficult for people with disabilities to find work, go shopping or have a meal out. Tasks such as these should be accessible for everyone, however there are still difficulties in creating a complete accessible shopping experience.
Nearly one in five people are affected by some form of disability. The aim of Purple Tuesday is to encourage customer-facing businesses to become more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.
Purple Tuesday is being held for the first time on Tuesday 13th November and Vangarde is taking part to promote accessible shopping for people with both visible and non-visible disabilities.
Purple Tuesday has been launched by Purple, a disability organisation which believes that in bringing disabled people and businesses together, the conversation will shift from one of disadvantage and inequality to the positives of potential and value.
Last year, Vangarde launched a nationwide campaign named ‘Quiet Hour’, in support of the National Autism Society. A plethora of stores on site took part in the campaign and Vangarde was proud to have launched such an important campaign. After receiving such positive feedback from Vangarde’s regular shoppers, the team are planning on launching ‘Quiet Hour’ as a monthly campaign.
Vangarde also works with Blueberry Academy in York, a charity that supports people with learning disabilities to seek employment and progress in learning. Vangarde joined forces with Blueberry Academy to showcase the number of retail opportunities available in a shopping centre environment.
Earlier this year, the centre management team took two trainees under their wing every Friday to help develop skills and show the range of jobs they can do in retail. Blueberry Academy aims to promote independence and employability to those with learning difficulties
The Vangarde staff and retailers go above and beyond to ensure that all shoppers experience maximum inclusivity when visiting the Park. The Park includes disability-friendly walkways to ensure safety and ease when walking to and from stores across the Park. The site also features free use of wheelchairs, which can be provided for shoppers upon request. Each and every store at the Park also features lift access, if necessary, for shoppers to ensure that all floors are accessible across all buildings on site.
Vangarde is proud to be taking part in such a fantastic cause and will continue to support the campaign in future.
Find out more at: https://purpletuesday.org.uk/